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The power of GenZ in the new attention economy

The Power of GenZ in the new attention economy By Jérôme Hiquet Gen Z is a unique demographic and reaching it requires the application of nuanced psychographic criteria. Given this context, brands need to consider four key aspects when trying to reach this generation. Finding your own North Star Gen Z places great importance on […]

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Why I created StratNXT

Why I created StratNXT By Jérôme Hiquet Have you experienced “Leader Loneliness Syndrome”?  It refers to that moment, sometimes upon waking up and often at the end of a long day of meetings when a founder or a CMO realizes the complexity and quantity of work that needs to be done to achieve their goals.  […]